Brand And Community Growth Lead

At Coffee Lab, our mission is to connect consumers more deeply with Kenyan coffee producers and shift how people approach specialty coffee from Kenya.
A few months ago, we won AVPA Paris – Roasted at Origin; evidence that we're creating a great world-class product. More evidence here and here. We’re looking for someone with a strong understanding of branding, positioning, and growth; who can take a product people already love and grow its reach and loyalty.

What You’ll Do

• Co-create and execute a content strategy across Instagram, TikTok, and beyond.
• Plug us into events and partnerships that expand our reach; from BizBaz to office collaborations.
• Manage creative executions like loyalty cards, packaging tweaks, and brand templates.
• Activate community experiences at the café.
• Run our newsletter for customers and investors too.
• Bring structure to our sales process

Who You Are

• You have experience building and growing communities, not just managing them.
• You have a theoretical background in branding and positioning & you know how to translate that into real measurable growth.
• You have a deep understanding of brand direction; how design, tone, and storytelling work together to shape perception.
  
• You are confident with editing, social media, &. creative tools and can creatively use all to drive both sales and loyalty.

We’re open to non-traditional working setups for the right person. Please apply via the link below, and keep your answers brief and precise.

Apply via the form here!